Organisation is a key component of any digital marketing strategy because without it, the details of your marketing activities - the who, what, why, where, and when - are not properly defined. Do you and your team often find yourselves struggling to keep track of multiple marketing campaigns, communicate efficiently, and collaborate on projects? Then, you need Google Workspace for your digital marketing needs!
Apart from organisation, there are plenty of other ways Google Workspace can enhance your business's digital marketing strategies. In this article, we'll explore all of this and more!
What Is Google Workspace?
Google Workspace (formerly known as G Suite) is a collection of cloud-based productivity and collaboration tools developed by Google. It includes:
- Google Calendar
- Google Drive
- Google Docs
- Google Sheets
- Google Slides
- Google Meet
All of these tools are designed to help teams work together to achieve optimal results from their digital marketing strategies.
How Google Workspace Tools Can Enhance Your Business's Digital Marketing Strategies
Every tool in Google Workspace has specific features that make them ideal for digital marketing. Let's take a closer look at some of these tools' features and how they can enhance your business's digital marketing strategies.
Gmail is an email platform that allows you to create a professional email with your domain name and/or Google account. This is essential for maintaining a professional image in your communications with clients and business partners.
Through Gmail, you can enhance email marketing campaigns or promotional marketing campaigns.
But how can Gmail be more effective than any other email platform? It offers features such as:
- Organising emails into categories and labels.
- Scheduling emails to be sent at a specific time.
- Creating event invitations directly from the email interface.
- Looking up contacts' information while composing an email.
- Artificial intelligence features such as "Help me Write", "Smart Compose", or "Summary Cards".
- With these features, your digital marketing team can ensure your email campaigns are effective, well-organised, and delivered in a timely manner.
2. Google Calendar
Google Calendar is a powerful tool for scheduling and organising tasks related to digital marketing. For example, if one member of your team needs to work on a specific task, they can create an event and invite other team members to participate. This way, all team members will be aware of what tasks need to be completed and when.
Content calendars or strategy timelines can also be created on Google Calendar. This allows your team to have a clear overview of deadlines, content publishing schedules, and important events related to your digital marketing efforts.
3. Google Drive
Google Drive is a cloud storage platform that offers an easy way to share, collaborate, and store documents. Our social media marketing team, for example, uses Google Drive to store all their clients' images, videos, and other media assets. This makes it easier for them to access and share these files with the rest of the team.
Google Drive is basically a storage cabinet for your digital marketing team, where they can keep all their important documents and files in one organised place. This eliminates the need for physical storage devices or sending large files through email.
4. Google Docs, Sheets, and Slides
Google Workspace also includes a suite of applications such as Google Docs, Sheets, and Slides, which are powerful tools for content creation.
Want to draft a presentation? - Google Slides.
Ready to write a blog post? - Google Docs.
Want to organise client budgets? - Google Sheets.
5. Google Meet
Communication is key in any business, especially when it comes to digital marketing strategies. Your teams need to set up meetings with clients, each other and other departments to discuss progress, brainstorm ideas and make important decisions.
This is where Google Meet is so valuable. It is a video conferencing tool that allows teams to have virtual meetings with each other from anywhere in the world. This feature is particularly useful for remote teams or when working with clients who are not physically present.
6. Google Forms
You can create online surveys and forms with multiple questions through Google Forms. This is an excellent opportunity for you and your team to gather customer feedback. Internal surveys can also be created to collect feedback from team members.
For example, if you feel your team's marketing efforts are ineffective, you can create a survey to gather their opinions and suggestions. This will help improve your business's overall digital marketing strategies.
7. Google Sites
Google Sites allows you to create simple yet effective websites without any coding knowledge. This is especially useful for businesses that want to have an online presence but don't have a web development team. A digital marketing strategy that needs a simple web design idea can benefit from this feature.
Here is an example of a simple, but effective, “portal template” that you can access on Google Drive.
This portal template can be used to create a homepage for a client who doesn't need a complex website. It can also be used to create landing pages for specific campaigns or promotions. For more complex websites and projects, we suggest that you hire web development services to help you.
Get Google Workspace For Your Digital Marketing Strategies Today!
Do not let your digital marketing team fall behind in the ever-changing online world landscape. Sign up for Google Workspace Services today and experience the benefits of these various tools for your business.
If you have any questions or concerns, feel free to reach out to us at Starbright today! We're an approved reseller of Google Workspace and offer competitive pricing plans.
Frequently Asked Questions (FAQs)
1. How much does Google Workspace cost?
Google Workspace offers different pricing plans. At Starbright, our beginner plan starts at R144.00 per user per month.
2. Is Google Workspace suitable for small business?
Yes, Google Workspace is designed to be flexible and scalable to meet the needs of businesses of all types and sizes.
3. Can I switch from my current email provider to Google Workspace without losing any data?
Yes, you can easily migrate your emails and data from your current provider to Google Workspace without any loss of data.
4. Are there any security concerns with using Google Workspace?
No, Google takes security very seriously and has measures in place to protect your data. You can also add extra layers of security, such as two-factor authentication, for added protection.
5. Can I customise my Google Workspace tools according to my business needs?
Yes, Google Workspace offers a range of customisation options to cater to your specific business needs.