1. What Is A PPC Campaign?
  2. What's involved in a PPC campaign?
  3. Do You Need A Digital Marketing Agency, or Can You Manage A PPC Campaign Alone?
  4. The Benefits of Using a Digital Marketing Agency for PCC Management
  5. Ready To Outsource?

Managing your own Google Ads account can be a great way to promote your business and increase brand visibility. However, with all the complexities of running a successful PPC campaign, you can miss a few important details or get overwhelmed by the amount of work required.

This is where professional Google Ads services provided by a digital marketing agency can greatly benefit you!

Want to know how and why?

Read our article to learn the advantages of partnering with a digital marketing agency for your PPC campaigns.

What Is A PPC Campaign?

You might or might not have heard about PPC before. Let's take a moment to understand the basics of this popular digital marketing strategy.

PPC stands for Pay-Per-Click, a form of online advertising where businesses pay each time an internet user clicks their ad. This type of campaign can be set up on different platforms such as Google Ads, Bing Ads, and social media platforms like Facebook and Instagram.

The main goal of a PPC campaign is to drive traffic to your website; it, therefore, needs to be strategically planned and executed to reach the right target audience.

What's involved in a PPC campaign?

There are various factors involved in setting up and running a successful PPC campaign.

  • Setting up your profile: For a Google Ads campaign, you'll need to set up your Google Ads Campaign online. For other PPC platforms, you'll need to create an account on their respective platform.
  • Keyword research: This is the foundation of any PPC campaign. It involves identifying relevant keywords that your potential customers are searching for on search engines.
  • Ad creation: Once the keywords are decided, you need to create compelling ads with attention-grabbing headlines and ad copy that entices users to click on them.
  • Landing page optimisation: The ads will lead users to a landing page on your website. This page needs to be SEO-optimised for conversions, ensuring visitors take the desired action, such as purchasing or filling out a form. This is where high-quality content writing can really come in handy!
  • Bid management: Bid management is a crucial factor in PPC campaigns. You need to set bids for each keyword, which determines how much you are willing to pay for each click. Higher bids increase your chances of showing up in the top positions on search engine result pages.
  • Monitoring and analysis: PPC campaigns require constant monitoring and analysis to track performance and make necessary adjustments. This includes tracking clicks, conversions, cost-per-click (CPC), and return on investment (ROI).

Do You Need A Digital Marketing Agency, or Can You Manage A PPC Campaign Alone?

Now that you have a better idea of a PPC campaign and the factors involved in setting one up, the question arises: Should you manage your campaign on your own or hire a digital marketing agency?

The answer to this question will become apparent once you answer the following questions:

Do you have the time?

As a business owner or manager, you already have a lot on your plate. Managing a PPC campaign requires time and effort. For example, depending on your budget, your average time on a Google Ads Campaign is about 6 hours a month. Do you have the time to allocate to this task?

Do you have the knowledge and expertise?

PPC campaigns involve a lot of technicalities, such as keyword research, ad copywriting, and bid management. If you don't have experience in digital marketing or PPC specifically, it may be challenging for you to set up and manage a successful campaign.

What is your budget?

Hiring a digital marketing agency can be costly, but an in-house Google Ads specialist can cost anything from R15,000 to R80,000 per month. On the other hand, if you're doing this alone, your learning materials, such as books and courses, can also be expensive. A digital marketing agency gives you a customised proposal based on your budget.

The Benefits of Using a Digital Marketing Agency for PCC Management

The benefits of using a Google Ads agency include:

  • Experience and expertise: Agencies make sure to hire senior and junior staff with a comprehensive understanding of digital marketing and PPC. They stay up-to-date on the latest trends, algorithms, and strategies to ensure successful campaigns.
  • Time-saving - As mentioned earlier, managing a PPC campaign takes time. When a Google Ads specialist handles this task, you can focus on other essential aspects of your business.
  • Easy and stress-free—Outsourcing allows you to sit back and relax while the agency takes care of your PPC campaigns. There is no need to constantly monitor and make changes—the agency will handle it all for you.

Ready To Outsource?

As you can see, a digital marketing agency can offer a range of benefits when it comes to managing your PPC campaigns.

Get your conversions and ROI up with the help of Starbright.

We are a digital marketing agency in Pretoria, South Africa, and we have over a decade of experience in managing successful PPC campaigns for our clients.

Contact us today and become part of our growing list of satisfied clients.