1. How Do Google Ads Work?
  2. How to Use Google Ads to Maximise ROI in South Africa?
In this era of technological advancement, Google Ads has emerged as a game-changer, revolutionising the way businesses connect with their audience and the way they achieve tangible results. Does your business want to achieve the full potential of your advertising efforts and maximise your return on investment (ROI)? Then you’ve come to the right place! Google Ads South Africa uses solutions that allow your business to tailor your marketing efforts in such a way as to reach your desired target audience – making this one of the most economical South African ads platforms to tap into. In this article, we will discuss the ways in which you can leverage Google Ads to increase ROI for your business in South Africa.

How Do Google Ads Work?

Imagine a marketplace, a digital bazaar, where you can find people who are looking for what your business has to offer – this is the essence of Google Ads. Google Ads gives your business the opportunity to tap into a large and diverse audience by targeting both locally and globally. You can use it to target specific locations – so that you are only advertising to people in your target market – as well as by demographics and interests. Google ads, as the word suggests, are Google’s online advertising platform. Here is how it goes down:

1. Advertisers Bid On Keywords In The Google Ads Platform:

See this as a virtual auction: you bid on keywords that best represent your product or service. The cost of an advertisement is determined by the quality of the keyword, and by the number of other advertisers bidding on the same keyword.

2. Potential Customers Search For The Targeted Keyword:

When someone searches on Google for a keyword that you have bid on, your ad appears in the search results. For example, someone searching for “green coffee beans” may see an ad from a company selling green coffee beans.

3. The Potential Customer Clicks On The Ad:

When a potential customer clicks on the ad, they are redirected to your company’s website.  This is known as a “clickthrough”. The cost of this clickthrough is determined by the number of other advertisers bidding on the same keyword.

4. Customer Takes Action:

Once the customer is on the website, he/she can take action. This could be anything from making a purchase, signing up for a newsletter, or downloading an ebook. The goal is to convert these visitors into customers. You can track the actions taken by setting up conversion goals in Google Analytics and track the results to see what works best for your company.

How to Use Google Ads to Maximise ROI in South Africa?

  • Optimise Your Business Website

Did you know that a website is the first point of contact with your potential customers? Your website is like a window into your business and should be optimised to represent your brand in its best light. According to Forbes, 79% of users will leave a site if it is not optimised – it is quite a big percentage to ignore. So please make sure that your development team works on your website to ensure it is responsive, fast loading, and easy to navigate.
  • Use Relevant Keywords

You might have heard or read about the term “keywords”, but what exactly does it mean? Keywords are words or phrases that people use to search for products, services or information. For example, if your business sells cars, then relevant keywords could be “used cars” or “second-hand cars”. If your business uses the right keywords, it will be more likely to appear in the Google search results when people look for the services you offer.
  • Work With Experts

There is no shame in admitting when you and your business need help. It is not everyone that has the capacity to be a Google Ads Specialist. A specialist can help you to optimise your campaigns and ensure that the ad spend is producing a maximum return. Google Ads might just be the game-changer you were looking for. With the combination of its powerful targeting capabilities, you can rest assured that your advertising efforts will produce tangible results. If you are in need of a Google Ads-certified specialist, then look no further than Starbright. We are industry leaders in digital marketing and have been helping South African businesses understand the value of Google ads, how Google ads pricing in South Africa works, and the different ways to ensure maximum ROI for many years now. Get in touch with us today!