If you have an eCommerce website, you know that marketing is a must. Marketing helps to promote your brand, reach new customers, and drive sales.
One campaign that really works well for eCommerce is email marketing.
ECommerce email marketing targets customers who have already purchased a product from you or are interested in buying from you. These customers have already shown interest in your brand, making them likely to engage with your email content.
In this post, we will discuss eCommerce email marketing and give you 4 examples that actually works!
What Is ECommerce Email Marketing?
ECommerce email marketing is a marketing campaign that targets customers through email to promote products, increase sales, and build brand loyalty.
It involves sending emails to subscribers who have opted-in to receive promotional content from your brand. This type of marketing is highly effective because it reaches an audience that is already interested in your brand and products.
Plus, with the right tactics and strategies, you can tailor your emails to your subscribers' specific interests and behaviours, increasing the chances of conversion.
The Benefits Of Email Marketing for ECommerce Websites
Email marketing offers numerous benefits for eCommerce websites that can substantially enhance their profitability and customer engagement.
Budget-Friendly
Email marketing is relatively cheap compared to other forms of marketing. It makes it ideal for small businesses or startups with limited budgets.
Targeted Reach
With email marketing, you can target specific demographics and segments of your audience based on their interests, preferences, and behaviours. This allows you to personalise your content and offers to increase engagement and conversions.
High ROI
Studies show that email marketing has one of the highest returns on investment (ROI) compared to other marketing channels. Luisa Zhou says email marketing has a higher ROI than other marketing strategies.
Ease of Tracking
Metrics such as click-through rates, open rates, and conversion rates make it easy to track the success of your email marketing campaigns. You can use this data to improve and tailor your future campaigns for better results.
4 ECommerce Email Examples
Below are 4 types of email examples you can use for eCommerce websites:
1. Welcome Email Example
A welcome email is the first opportunity to make a great impression!
You need to thank them for signing up and introduce them to your brand's story, products, or services.
To take your welcome email up a notch - include a free/discounted voucher.
People love feeling that they're getting something extra!
Here is an example:
Hi [Name],
Welcome to [Ecommerce Company Name]!
We're thrilled to have you as part of our community. As a thank you, we'd like to offer you 10% off your first purchase with us. Simply use the code WELCOME10 at checkout.
At [Ecommerce Company Name], we're dedicated to providing you with top-quality products and exceptional service. We hope you enjoy your shopping experience with us.
Don't forget to follow us on social media for updates, promotions, and more!
Happy Shopping!
Best,
[Ecommerce Company Name]
2. Abandoned Cart Email
Abandoned cart emails are powerful. They remind customers of the items they left in their cart and encourage them to complete their purchases.
To make your abandoned cart email effective, include a clear call to action and a sense of urgency.
Here's an example:
Hi [Name],
We noticed that you left some items in your cart at [Ecommerce Company Name]. We wanted to remind you that they're still available and waiting for you!
And if you complete your purchase within the next 24 hours, we'll give you free shipping on your order.
Don't miss out on these amazing products - click the link below to finish your order now!
[Link to cart]
Happy Shopping!
Best,
[Ecommerce Company Name]
3. Product Recommendation Email
Product recommendation emails offer a personalised touch by suggesting products based on a customer's past purchases or browsing history.
This type of email can increase customer engagement and drive additional sales by introducing them to items they might love but haven't considered yet.
Here's an example:
Hi [Name],
We hope you're having a great day! Based on your recent activity at [Ecommerce Company Name], we thought you might be interested in these products:
[Product Name 1]: A brief description of the product and why it's a perfect match for you.
[Product Name 2]: Highlight the features and benefits that align with the customer's interests.
Explore more of our collection to find products that suit your style and needs. We believe you'll love these recommendations!
Happy Shopping!
Best,
[Ecommerce Company Name]
4. Exclusive Sale Email
Everyone loves a good deal, and an exclusive sale email can help you attract attention and drive sales.
These emails are typically sent to loyal customers or subscribers, offering them a special discount or promotion that isn't available to the general public.
Here's an example:
Hi [Name],
We're excited to announce our exclusive sale for our loyal customers like you! For this week only, we're offering a [percentage/discount] off on all purchases made at [Ecommerce Company Name].
Simply use the promo code [code] at checkout to avail of this limited-time offer. Don't wait too long - this sale ends in just **[number of days]**! We appreciate your support and want you to enjoy this special treat as a token of our gratitude.
Additionally, explore our newly added collections that could be the perfect fit for your wardrobe or home. Whether you're looking for the latest trends or timeless classics, we've got something just for you.
Happy shopping, and thank you for being part of our community!
Best,
[Ecommerce Company Name]
Looking for Professional ECommerce Email Marketing?
Do you have an eCommerce website and want to improve your email marketing strategy?
Contact us at Starbright.
We are a digital marketing agency in Pretoria, South Africa, that has helped many eCommerce business owners grow their sales through effective email marketing campaigns.