In Google Ads Specialist Training you should learn the basics of how to run effective Google Ads for your own business from creation to the evaluation of your campaign’s performance. You need to know what to look for in a Google Ads Training Course. Then, once you have found the right one for you, this knowledge will allow you to create Ads and campaigns to boost your business for the appropriate audience and search terms.
How to Create Effective Google TEXT Ads
First, you will be taught to understand the Different Google Ad Campaigns and Ad Formats. Once you have decided if you are going to make use of Search Advertising or Display Advertising after determining who you want to see your Ads, you can begin to create effective text Google Ads.
There are four main elements of creating a text Ad:
- The Headline
- The URL
- The Path Fields (optional)
- Descriptions
You will also be taught how to implement Google Best Practices to ensure your Ads are compelling and speak to your target audience.
How to Enhance Your Google Ads with Extensions
You can further enhance the efficacy of your Ads with the use of extensions with our Google Ads Specialist training. Want to know the best part? Google Ad extensions are free! You will be charged the same amount for a direct click-to-call or click-through to a specific page on your website as you would a click on an Ad. These extensions are used to enhance your Ads’:
- Visibility
- Performance
- Value
How to Choose the Right Type of Ad Campaign for Your Business
There are six campaign types to choose from and Google Ads Specialist training will show you which will work best for your business’s digital marketing goals.
1. Search Campaigns
Ads will appear in the Google Search Results when people search for the relevant search term related to your services and/or products.
2. Display Campaign
This campaign type matches your ads to related websites and content. This is perfect for generating awareness among target audiences.
3. Search with Display Select
When you choose to “Display opt-in” it allows you to show your Ads on the search results page and relevant display network.
4. Video Campaigns
These are the Ads on YouTube and on sites across the Google Display Network. This is a fantastic way to stand out from competitors and reach a large audience as YouTube gets 30 million visitors every day!
5. Shopping Campaigns
With Google Ads Specialist training you can have your Ads display in Google Shopping right next to search results and they can show up on Google search partners like YouTube. This is perfect for selling your products online.
6. Universal App Campaigns
These Ads make impressions as Search, Display and YouTube Ads. Your bids will automatically be adjusted to get the most downloads of your app possible and show the best-performing ads according to collected data.
Getting Your Ads Seen
Your Ad Rank has multiple influences you will be taught to manage via Google Ads Specialist training.
The 5 factors that influence your Ad Rank:
- Your Bid
- The impact of ad formats enabled
- Expected click-through rate
- Landing page experience
- Ad relevance
How to Approach Your Bidding Strategy
Google Ads offers several bid strategies that are tailored to different types of campaigns and business goals. Automated bidding can increase your campaign performance, with less work on your end. In our Google Ads Specialist training, we’ll help you decide on a bid strategy that’s right for you.
How to Evaluate Your Google Ads Campaign Performance
All of the above is for nought if you don’t evaluate the success of your Ad campaigns. Our Google Ads Specialist training will not only help you to understand Google Ads and their statistics but also how to use this information to drive your campaign performance with metrics to determine your overall ROI.