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  1. GENERAL
    1. This Agreement between the Client and Starbright is not fixed-term; however, Starbright strongly recommends a minimum SEO service duration of 12 months to achieve meaningful results.
    2. The Client acknowledges that search engine rankings are influenced by factors outside Starbright’s control, including unknown algorithms, variables, and indexing decisions by third-party systems like Google, which may change at any time.
    3. Starbright employs only ethical and industry-standard SEO practices, avoiding techniques such as duplicate content, hidden text, redirects, or any dishonest methods.
    4. Starbright will clearly communicate in writing (via email) the keywords, phrases, and web pages targeted for optimisation.
    5. As the largest global search engine, Starbright primarily focuses on Google for SEO services.
    6. While Starbright will strive to assist the Client in achieving their online marketing goals, no guarantees are made regarding specific performance metrics, ranking positions, or return on investment.
    7. Search engines may alter or exclude website rankings or listings without prior notice, and Starbright is not liable for such occurrences.
    8. The Client agrees to use SEO services exclusively for business purposes and not for personal, domestic, or household use.
    9. Starbright reserves the right to use the success of the Client’s campaign(s) for its own marketing, without disclosing any personal or confidential information.
    10. All recommendations, reports, and services provided by Starbright are to be treated as strictly confidential.
  2. FINANCIAL
    1. All fees are payable in advance unless otherwise stated and are exclusive of VAT.
    2. SEO services commence only after full payment of the initial setup fee.
    3. Monthly invoices are issued on the 15th of each month, and payments are due by the 5th of the following month.
    4. Services will be paused if payment is not received by the 7th of the month.
    5. A calendar month’s written notice is required for the cancellation of SEO services. Outstanding balances must be settled within 7 business days of cancellation.
    6. Unpaid invoices exceeding 60 days may result in Starbright engaging debt collectors at the Client’s expense.
    7. Annual price adjustments take effect on March 1st, with prior notice provided to Clients.
    8. Funds are non-transferable between services to ensure proper allocation and management.
  3. WEBSITE HOSTING AND SEO
    1. For optimal results, the Client’s website must be hosted on a reliable server. Starbright is not responsible for any issues or additional costs due to third-party server errors.
    2. Extended website downtime (exceeding 2 days) may negatively affect rankings, and Starbright reserves the right to charge additional fees to address such disruptions.
  4. WEBSITE ACCESS
    1. The Client must provide Starbright with updated credentials (e.g., FTP access) for the purpose of implementing SEO changes.
    2. In cases where FTP access is unavailable, the Client agrees to provide a technical contact to assist with updates promptly. Delays from the Client’s side will not be the responsibility of Starbright.
    3. Starbright will liaise with third-party service providers (e.g., hosting companies or web agencies) as needed but will not be held liable for delays or errors caused by these providers.
  5. CONTENT TERMS
    1. Regular, unique, and fresh content is vital to sustaining strong search engine rankings. The Client understands that failing to update content may diminish the effectiveness of SEO services.
    2. Starbright reserves the right to add links and optimised content to the Client’s website. Refusal to accept these changes may hinder SEO results.
  6. SEARCH ENGINE SUBMISSION
    1. The Client permits Starbright to create and manage relevant search engine and directory accounts as required for SEO services.
    2. Search engines have varying timelines for crawling and indexing websites. Starbright cannot guarantee specific indexing timeframes.
  7. SOLE ACCESS TO SEO SERVICES
    1. If the Client engages third-party SEO, Google Ads, content writing, social media, or web development services during the contract term, Starbright is not responsible for any negative impact on rankings or performance.
    2. Should the Client or a third party implement unethical SEO practices (e.g., hidden text, keyword stuffing), Starbright may issue a 7-day notice for correction. Failure to comply will result in immediate cancellation of services without a refund.
  8. REFUNDS
    1. Starbright is under no obligation to refund payments for incorrectly placed orders or cancelled services.
  9. DISCLAIMERS AND LIMITATIONS OF LIABILITY
    1. SEO services are delivered “as is,” and while Starbright warrants its services will correspond to the agreed Project Brief, no guarantees are provided for specific rankings or results.
    2. Starbright is not liable for delays, interruptions, or failures caused by events outside its control, including search engine policy changes or third-party server downtime.
    3. Starbright may recommend updates to comply with changing regulations, standards, or software requirements. These updates are quoted separately, and Starbright is not liable for omissions or delays in implementing them.
    4. The Client agrees to indemnify and hold Starbright harmless against any claims arising from non-compliance with e-commerce laws, taxes, or penalties.