The Google Ad Formats and Campaign Types Guide for South Africans

google ppc ad types available in sa

Google Ads campaigns and the respective ad formats present various opportunities for business owners to reach their ideal audiences. You’ve likely seen them on Google search results, websites, apps, YouTube and Google Maps. Understanding the different Google Ad formats, and how they can help drive your business goals, will ensure that you get the desired results from your Google Ads spend.  There are 5 different campaign types available on Google’s advertising platform, but we’ll look at the 4 most popular campaign types in South Africa:

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Why SEO And PPC Are Still Crucial During Lockdown and Covid-19

should you do google adds or seo during covid 19

With lockdown being enforced on 20% of the world’s population, many businesses started feeling it on their bottom-line and are subsequently cutting their SEO and PPC marketing budgets. With the uncertainty of the extent to which lockdown measures will be eased, there are many who question whether SEO and Google Ads (PPC) should still be pursued during this time. The answer is an unequivocal “Yes!”.

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Google Ads: Automated Bidding for Beginners

google ads automated bidding for beginners

New and existing Google Ads customers who run their ads have been getting calls from Google with recommendations on how to improve their account performance. One of the top recommendations being made is to set their bidding to “Automated Bidding”. Some say it works a treat, others aren’t too happy with the results. In this article, we’ll explain why automated bidding only works in certain instances, and we’ll discuss the difference between Automated Bidding and our recommendations.

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