Google Ads Agencies – We offer more than just Search Advertising campaigns

Google Ads Agencies More Than Just Advertising

When businesses and consumers think about Google Ads, they typically think about Google Search campaigns (where a user types in a search phrase and an ad pops up). As such, when they think about a Google Ads agency, or Google Ads specialist, they think that Search Advertising campaigns is all that we can offer.

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How to Understand and Interpret Your Next Google Ads Report

Understanding your next google ads report

- Written by Starbright’s Google Ads Manager Receiving a Google Ads report from your digital marketing agency can flood you with dread. Not because of the campaign performance metrics, but because of the sheer amount of information you need to process. Thankfully, understanding reports boils down to knowing what some of the concepts mean and how the metrics can influence each other. This article covers these two aspects – a glossary of the report terms and how they play off each other. 

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The Google Ad Formats and Campaign Types Guide for South Africans

google ppc ad types available in sa

Google Ads campaigns and the respective ad formats present various opportunities for business owners to reach their ideal audiences. You’ve likely seen them on Google search results, websites, apps, YouTube and Google Maps. Understanding the different Google Ad formats, and how they can help drive your business goals, will ensure that you get the desired results from your Google Ads spend.  There are 5 different campaign types available on Google’s advertising platform, but we’ll look at the 4 most popular campaign types in South Africa:

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