Link Building Explained

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Link building. Anyone who has delved into SEO or spoken to an SEO specialist has heard the term “link building.” While some find the concept difficult to explain, link building is a crucial part of SEO strategy, and it doesn’t have to be confusing or steeped in mysticism.

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Core Web Vitals

Every year, Google gets smarter and smarter. They change their ranking factors, metrics, and algorithms regularly so that SEO Experts don’t rig the system and create an unfair playing ground for websites that are not paying towards tools for higher rankings. Quite a while ago, Google announced a new ranking factor for the year 2021 and caused quite the stir. What was it? Page experience.

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How to Conduct Keyword Research

If you want to improve your SEO ranking on Google, then keyword research should be at the top of your priority list. Essentially, this is the practice of finding and analysing search terms frequently used by people when using search engines. The goal is to use these search terms to improve your SEO or general marketing strategy.

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