Customer-Centric Content Strategy Content marketing is a vital part of digital marketing. These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.Read more
As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need to consider hiring a professional Copywriter for these following reasons:Read more
The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”. I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.