Content Marketing: The Prerequisite of a Successful Digital Marketing Strategy

content marketing south africa

Content marketing has been around since 1732, more than two centuries before the internet, search engines, and social media. But the concept of creating branded content to promote your business didn’t take off until 1888 and 1895, when John & Johnson and John Deere launched magazines to educate their customers, without overtly selling products on every page.

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Should I Outsource a Website Copywriter?

Content writing for digital is very different from regular writing; there’s a reason there’s a professional copywriting need and importance thereof. You might be having conversations with your team along the lines of “why do we need a professional copywriter if we can do it ourselves?”. There are a few factors to keep in mind if you really want your content to work for you, and a few reasons to hire a copywriter too.

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The Importance of Website Content

The world of content has been growing since Gutenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular that it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries.

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