Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but some businesses are still having a hard-time leveraging social media platforms to build their brand. In order to achieve goals on social media, it is important for a business to maintain a consistent brand voice and presence because that is ultimately how the brand is perceived by your customers. Here are three easy ways that you can establish consistency across all digital platforms:Read more
To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great degree, control every step of the way. Here are the three main roles of a copywriter that can be accomplished with the knowledge and skills of a project manager:Read more
Social Media is one of those things that is usually a last priority in a larger businesses’ marketing strategy. or the only tactic in the marketing strategy of many smaller businesses. Often, social media is “dumped” on an unsuspecting employee with a casual “… you like Facebook right, Margaret? Will you just posts something on our company page from time to time?” Terrible idea!
While social media is “only social media”, is it also the place that people go to find out more about your company. Your social media pages have the following “secrets” to tell: