How To Create #Instagram Posts That Promote Your Business.

There are still people that believe that Instagram is only for teenagers who like to post selfies and pictures of their shoes and food. Are you one of these people? I would like to invite you to step into “the now” with me, please. Here are 6 reasons why your business NEEDS to be on Instagram (given to us by MYDOMAINE).

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Unlimited Events Group Company Launch

After experiencing a full launch put together by the Unlimited Events Group team, I have to admit, it is definitely an event I will never forget. On 18 May, a few of us from Starbright attended the official Group Company Launch in conjunction with the Total Elephant Hotel.

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Eugene vs Steve: What Social Media Managers Can Learn From These Two Campaigns.

Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company? This was exactly what happened to First National Bank. How does a company change their positive marketing approach from “How can we help you” to “Don’t be a Steve” or “does [Beep] Bank offer you all of this?” I believe that these campaigns will do more harm than good in the long-term.

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