Using Social Media to Build Your Brand

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There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It may not bring in as many leads as AdWords, but it does run hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.

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How to Exploit the Principles of Influencer Marketing

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To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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Everything you need to know about paid advertising on LinkedIn

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One of the questions we get asked the most in our social media workshops is “what is the difference between advertising on Facebook and LinkedIn”. The purpose of this article is to shed some light on LinkedIn paid advertising – something most people know very little about.

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