Is Google Advertising the best digital marketing strategy?

google_premier_partners

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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Will Google’s Knowledge Graph Kill SEO?

seo and googles knowledge graph

By now it is public knowledge that most of Google’s profits come from Ads. It is pretty obvious that Google is trying to maximise their profits. Our latest discovery, thanks to a previous co-worker now living it up down under, will definitely have an impact on organic traffic.

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Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google Hummingbird

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

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