Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

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What is a Google Premier Partner?

You may know that Google Partners is a Google program for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts. What you might not know is that to become a Google Partner, these agencies and consultants need to have the relevant Google AdWords certifications, meet certain spend requirements across their managed accounts and demonstrate performance by delivering strong client and company growth.

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Is Google Advertising the best digital marketing strategy?

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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