What is a Google Premier Partner?

You may know that Google Partners is a Google program for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts. What you might not know is that to become a Google Partner, these agencies and consultants need to have the relevant Google AdWords certifications, meet certain spend requirements across their managed accounts and demonstrate performance by delivering strong client and company growth.

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Is Google Advertising the best digital marketing strategy?

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Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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Will Google’s Knowledge Graph Kill SEO?

seo and googles knowledge graph

By now it is public knowledge that most of Google’s profits come from Ads. It is pretty obvious that Google is trying to maximise their profits. Our latest discovery, thanks to a previous co-worker now living it up down under, will definitely have an impact on organic traffic.

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