Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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What is a Google Premier Partner?

You may know that Google Partners is a Google program for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts. What you might not know is that to become a Google Partner, these agencies and consultants need to have the relevant Google AdWords certifications, meet certain spend requirements across their managed accounts and demonstrate performance by delivering strong client and company growth.

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Is Google Advertising the best digital marketing strategy?

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Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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