The Evolution of the Reader: Adapting your Writing Style for the Web Reader

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries; without much trouble, one could read a book with prolonged attention.

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Revamp SMS and Email Marketing Strategies: Top Five Tips

The research conducted by different industries and the resulting reports and statistics are an enlightening source of information for beginner and pro marketers. This data helps us identify the latest trends and techniques that are helping businesses succeed in the global market. Similar research conducted by the Relevancy Group points out that email marketing is one of the most used marketing channels to date.

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Is Google Advertising the best digital marketing strategy?

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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