Why Pinterest is Important for Digital Marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms, Pinterest can be used personally or for your business.If you’re confused as to why a platform such as Pinterest would be beneficial for your business, see the following reasons:

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UX what? – An interview with Marli Ritter.

We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were working for the same company. Even though Marli was a Graphic Designer when we first met, she’s now a professional UX Architect in Cape Town, South Africa. WS: As a UX architect, how would you define UX?

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How Copywriting and Project Management are One in the Same: Our Three Main Responsibilities

  To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great degree, control every step of the   way.  Here are the three main roles of a copywriter that can be accomplished with the knowledge and skills of a project manager:  

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