UX what? – An interview with Marli Ritter.

We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were working for the same company. Even though Marli was a Graphic Designer when we first met, she’s now a professional UX Architect in Cape Town, South Africa. WS: As a UX architect, how would you define UX?

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How Copywriting and Project Management are One in the Same: Our Three Main Responsibilities

  To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great degree, control every step of the   way.  Here are the three main roles of a copywriter that can be accomplished with the knowledge and skills of a project manager:  

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6 Things No-one told you about Working as a Copywriter

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple. 1. Your general knowledge will get you far Be observant, take everything in. Everything; every bit of information you know and are interested in will help with brainstorming and writing.

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