New Facebook Updates And What You Need to Know About Them

There are few things as exciting (or frustrating) as opening Facebook in the morning and finding that things look a little different. The fun starts when you have to try to figure out what exactly these changes mean, and how they will affect your Facebook marketing. For the Average-Joe the new Facebook updates may not mean much, but for businesses, there are a few things you may want to take note of when it comes to marketing on Facebook.

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Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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Is Google Advertising the best digital marketing strategy?

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Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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