Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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New Facebook Updates And What You Need to Know About Them

There are few things as exciting (or frustrating) as opening Facebook in the morning and finding that things look a little different. The fun starts when you have to try to figure out what exactly these changes mean, and how they will affect your Facebook marketing. For the Average-Joe the new Facebook updates may not mean much, but for businesses, there are a few things you may want to take note of when it comes to marketing on Facebook.

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Why Pinterest is Important for Digital Marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms, Pinterest can be used personally or for your business.If you’re confused as to why a platform such as Pinterest would be beneficial for your business, see the following reasons:

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