You Need an SEO Audit, And Here’s Why

When you see the word ‘audit’ you think of combing through your financials to evaluate what’s really going on there. SEO (search engine optimisation) audits operate in a similar fashion, analysing your website to see how well it has been optimised for search engines. As the first step in any SEO services process, the following are the main benefits you stand to gain from with these audits:  

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Using Social Media to Build Your Brand

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There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It may not bring in as many leads as Google Ads, but it does run hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.

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How to Exploit the Principles of Influencer Marketing

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To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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