General Copywriting Misnomers and What We Really Do

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”.  I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.

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Translation: more than what people think it is

You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence construction. This normally happens when you’re sleepy, nervous, or hey, maybe even a little bit tipsy. Either way, not being able to express yourself is an annoying feeling.

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Build Online Credibility by Being Authentic

In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content talks with people’. You, however, are not convinced. Building an online community around your brand or company sounds cute, but there’s no way that online content can make a real difference to your customer base… or can it?

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