The Importance of Hiring a Copywriter: Top 5 Essential Reasons

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need to consider hiring a professional Copywriter for these following reasons:

Read more

Is Google Advertising the best digital marketing strategy?

google_premier_partners

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

Read more

Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google Hummingbird

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

Read more
  • 2 of 4