Content Marketing: Is a Blog Still Important?

Our SEO Specialist gave us some insight into content marketing in South Africa, showing the importance of having a blog for effective SEO and content marketing purposes. “A blog may seem a bit archaic in the age of video and infographics, but it is still imperative for boosting your SEO value, and thus, your presence online. People may be less inclined to read than they were in 2004, but blogging statistics speak for themselves. Every business needs a blog.”

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Why Pinterest is Important for Digital Marketing

Why Pinterest is Important for Digital Marketing

What is Pinterest? So, first things first, what is Pinterest? Chances are, if you have never used it, you think it is just where your girlfriend gets ideas for her nails, I mean she does, but it’s much more than that. It is a place where you “pin” things that “interest” you. Pinterest is a free online, visually focused search engine and social platform. It works on the concept of a pin board for pictures and has evolved to become one of the most influential interactive image-based search share and shopping apps and websites in the world.

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Is Google Advertising the best digital marketing strategy?

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Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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