Change is a guaranteed constant when it comes to social media, and the only way you can truly optimise your marketing strategy is if you are constantly adapting and updating it.
Keeping tabs on social media trends will ensure that your marketing efforts suit your audience, their environment and the various social networks. But how do you keep up?
Peruse Your Personal Timeline
Just like you wouldn’t trust a skinny chef, you shouldn’t trust a social media account manager who does not frequent his/her own Facebook and Instagram feed multiple times an hour. You’re more likely to be privy to the conversations happening out there if you’re a part of them. Take note of:
- the types of adverts you are seeing
- the way other brands are engaging with their audiences (including your friends)
- which stories are the most compelling
Start by simply being present, perceptive and online.
Subscribe to Reliable Blogs and YouTube Channels
Certain social media blogs and YouTube channels publish content at least once a day (because yes, that’s how fast change happens) and a lot of it might be relevant to you.
- Pay attention to what these trend-trackers are saying
- Analyse their insights, experiment, and actively implement recommendations
- Monitor the performance of your new implementations
As we’ve said, keep updating your strategy and trying new things.
Like, Comment and Share What You Know
Talk
Talk to your friends, your family, your colleagues and the brands you support.
Listen
Actively listen to what everyone is saying about social media – and everything else – and store this information at the top of the in-tray of your brain.
Respond
Share your ideas, your research and your observations with those willing to receive them. We’ve all heard about the cognitive benefits of workplace small talk, but are you taking advantage of these communication lines?
Noticed that your social media management software has a new functionality? Broadcast this information to your social office! Like, comment and share.
Rummage Beyond the Hashtags
Keeping tabs on popular hashtags can be advantageous, yes, but to illustrate what we really mean, consider your digital marketing strategy as a whole; are the different elements complementing each other?
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