Everybody knows that you must have a website in order to compete. In fact, many businesses have a website as their primary source of revenue.
But a website is not just about a pretty design and some contact information. It needs content that speaks to your target audience and convinces them to click, buy or contact you. And this is where the question arises - should you outsource a website copywriter?
In this article we'll discuss what a website copywriter does, the benefits of outsourcing one and some factors to consider before making a decision.
What Does A Website Copywriter Do?
A website copywriter is responsible for creating written content for a website.
This can include the main homepage, product or service descriptions, the About Us page, contact information, and any other necessary pages.
The goal of a website copywriter is to write persuasive and compelling content.
What skills and knowledge does a copywriter have?
- Strong writing skills
- Understanding of marketing and advertising principles
- Knowledge of SEO techniques and keywords
- Ability to adapt their writing style to different target audiences
- Attention to detail and ability to proofread their own work
- Psychology and persuasion techniques to influence readers
- Ability to research and gather information on different topics
The Benefits Of Outsourcing A Website Copywriter
The benefits of a website copywriter are numerous and can greatly impact the success of your website.
Here are a few key benefits:
Professional and persuasive writing: A website copywriter is trained in crafting words that sell. They know how to use language to compel readers to take action. For instance, a well-crafted product description can significantly increase the likelihood of a purchase.
Increased search engine optimisation (SEO): A well-written website with appropriate keywords and content structure can greatly improve your website's visibility.
Time-saving: Outsourcing a copywriter allows you to focus on other aspects of your business.
Improved credibility and trustworthiness: A professional copywriter can help establish your brand as an authority in your industry.
Cost effective: Outsourcing to an digital marketing agency or freelancer can often be more cost-effective than hiring a full-time in-house copywriter.
Fresh perspective: A website writer brings a fresh and objective viewpoint to your website, ensuring that the content resonates with your target audience.
Factors To Consider Before Outsourcing A Website Copywriter
Before hiring a website copywriter, it is important to consider the following factors:
Your budget: Determine how much you are willing to invest in a website copywriter and find one that fits within your budget.
Experience and expertise: Research the copywriter's portfolio and past clients to ensure they have experience writing for similar websites.
Goals and target audience: Clearly define your website's goals and target audience to ensure that the copywriter can create content that aligns with your brand.
Timeline and deadlines: Discuss the project timeline and any specific deadlines you may have, ensuring that the copywriter can work within those parameters.
Revisions and feedback: Clarify how many revisions are included in their services and establish an effective method of giving feedback throughout the writing process.
Overall, outsourcing a website copywriter can greatly benefit your business by providing professional, persuasive, and SEO-friendly copy that resonates with your target audience.
We Have A Copywriter For You
At Starbright, a digital marketing agency in Pretoria, South Africa, we have a team of experienced and skilled copywriters ready to help you achieve your website's goals.
Our copywriters have experience writing for various industries and are passionate about creating compelling content that drives conversions.
Contact us today to learn more about our website copywriting services.