In most cases, we say both. Google Ads gets more expensive as more competitors enter the market, so you’ll need to increase your Ads spend regularly to remain competitive.
Google Ads also only gets between 12% – 18% of the available clicks. By running Google Ads and doing SEO, you’ll be able to get additional clicks to your site through a Google Business listing, a blog post, a service page, or a YouTube video. We offer all of these.
We select keywords by looking at the following criteria: Search volumes, Search Intent, and competitiveness of the keyword.
For Google Ads, we’ll target keywords and search phrases where the user is looking to buy / do business. This ensures that we’re generating leads with your valuable marketing budget.
For SEO, we’ll focus on keywords that have high(er) search volumes, and a decent chance of ranking. These keywords will include informational, transactional, and commercial intent queries to improve your site traffic and as well service / product page rankings.
Because Google has not indexed your website yet. Especially if your website domain is brand new, and there are no external links pointing to your website, then Google will not have found, crawled and indexed your site yet. Making sure your website is optimized for Google crawling, adding a XML sitemap and robots.txt file and even submitting your website via Google Search Console can help Google index your website.
Even though Google is a billion-dollar company, their resources are not endless. For this reason there are many factors that can impact how long it takes to index your website. Even if you have all the necessary on-site optimizations in place, it can take up to 2-3 weeks for Google to index your site.
There are over 200 factors that influence your ads’ eligibility to appear when a user types in a search. Location targeting, auction time bid, keyword match type, the ad schedule, daily budget limitations, and so much more.
Added to this there are personalisation signals that you’ve been sending to Google every time you complete a search, which means that the search results you see, won’t be the same as the next person’s. So, if you’ve been Googling your own keywords a couple of times, and you didn’t click on your ads, Google will stop showing your business’s ads to you because you taught the algorithm that your ads aren’t relevant to you.
For more questions, please feel free to contact us – we are happy to help!