Our social media experts will provide accurate reporting on a monthly basis to give you an overview of how your platforms have performed. We then adjust strategies accordingly. The metrics you track will depend on your objective and goals for your social media. The exact metrics will also differ on each social media platform. Here are some metrics to keep track of, if your objective is:
The amount of budget you spend on your social media ads per month can have a direct impact on the amount of engagement, leads, traffic and conversions you receive.
There is no set amount of budget that will guarantee success, but here's an idea of how much you will need based on average daily spend (per platform):
Page posts are the content pieces we create that will be posted onto your social media platforms for your followers to see. These posts will only gain organic reach; meaning that they can only be seen by page followers or the friends of those followers if/when they share your posts.
Ads are the paid advertisements that are shown to a selected group(s) of people - this is done by 'paying' the social platform to make sure your ideal audience sees and engages with your content.
Our experts will recommend which social media will work best for your brand, taking your needs into consideration and giving suggestions in both the initial sales meeting, as well as consistently after you’ve signed up. We take into account on which platform your audience is spending most of their time and then action it accordingly with your permission. We use the following formula to decide which platform is most suited to your business:
Yes! Apart from a couple of rare exceptions, people of all ages, interests, and socio-economic statuses are on social media. Social media marketing creates and builds trust and loyalty, as well as brand awareness and authenticity.