SEO is a cornerstone for most digital marketing strategies. Google is where most customers start their research when looking for a product or a service, and that is why an SEO expert is such a valuable resource to any business that is trying to gain more traffic from search engines.
Everyone understands how valuable page-one rankings for your target keyword can be. Page two is the perfect place to hide a body after all. But an SEO expert can be expensive to employ, so it might be worth considering outsourcing your SEO services to a digital marketing agency or SEO expert.
What Do SEO Experts Do?
In the simplest terms, an SEO expert helps Google understand what your website, product or service is about, and what it should (or should not in some cases) rank for. Unfortunately, SEO is not just one thing that can be done. It’s a combination of things, that when combined, improves your rankings for target keywords.
Website SEO Auditing and Analysis
Every SEO project starts with a website audit if you have one.
An SEO expert will be able to conduct an SEO audit to help you (and your web developers) understand where changes for SEO will have to occur on-site. SEO audits will normally result in a list of tasks that need to be completed, from placing keywords in certain places in website content to changing URL structures, implementing 301 redirects, and building robots.txt, and XML sitemaps for your website.
Beyond the basics of an SEO audit, some SEO experts will also understand user experience (UX), and behavioural flow to help improve the conversion rate of the organic search traffic that gets sent to your website. In many cases SEO Audits are free, but to implement the suggested changes found in the audit comes at a fee.
Keyword Research
Keyword research is done to help guide your decision-making in terms of the keywords you will be targeting with your SEO strategy. Having an understanding of user search intent combined with keyword research can be the difference between SEO success and SEO failure.
The keywords that you might think are best to target, might not be getting the highest search volumes. Or the keywords you are targeting do get high search volumes, but because of the competition for those keywords, ranking might be very costly to target with an SEO strategy.
An SEO expert will conduct keyword research, and consider all the data, before guiding you on what keywords are best for you to target with your website and content strategy.
SEO Strategy Development
Once the keyword research has been done and your website has been optimised to help you rank better for your target keyword(s), your SEO campaign work won’t be done. In most businesses, the keywords and phrases that people search on Google are a long list that is impossible to target with a website that only has 5-10 pages.
Especially when you start actively targeting common questions related to your product or service (an extremely valuable source of organic search traffic for any business) having an SEO expert to help guide your content strategy will be very advantageous.
The Benefits of SEO Expert Services
Experience: SEO work requires a specialised skill set and experience in a field that includes several other aspects of digital marketing. You can do SEO on your own, but it can be a time-consuming rabbit hole to go down.
Do you really have the time to learn SEO and gain experience for 5, or more, years? With the help of an SEO expert, you can have your site ranking sooner and likely at a much lower cost than attempting to do it yourself.
The SEO’s network: Just like PR people, SEOs with years of experience will have a list of contacts that are invaluable to the work that they do. Content writers, journalists, webmasters, bloggers and influencers are all part of an SEO’s arsenal when deploying SEO strategies.
It offers long-term sustainability: A well-implemented SEO strategy can result in exceptional outcomes in the long term.
Have a one-up on your competition: With expert SEO services, you’ll have a competitive advantage over those that aren’t using a professional digital marketing agency’s service.
Looking for Expert SEO Services in Pretoria?
If you’re looking for professional SEO services in Pretoria, contact us to get the most out of your digital marketing efforts. Our SEO specialists will ensure that your business gets the custom, long-term strategy required for improved online visibility.