SEO consultants are pros who help your website climb the ranks on search engines like Google.
Do you have a website that just isn’t showing up on the first page of Google search results? This might be due to a few mistakes you’re making in your SEO strategy.
If you’ve tried everything and are still not seeing results, it might be time to consider hiring an SEO consultant.
In this post, we will explore what an SEO consultant is, their role, and whether hiring one is the right choice for you.
What Is An SEO Consultant?
An SEO consultant is a professional that specialises in optimising websites for search engines. They are knowledgeable about the various techniques and strategies.
What Is The Role Of An SEO Consultant?
The ultimate goal for every consultant is to make it easier for website users to find your website.
They take your website and perform the following SEO-related tasks:
- Keyword research and analysis
- On-page optimisation (e.g. improving meta tags, headings, content)
- Off-page optimisation (e.g. building backlinks, local citations)
- Technical SEO (e.g. website speed, mobile responsiveness)
- Content strategy development
- Tracking and reporting on website performance
Do You Really Need An SEO Consultant?
Now that you know what an SEO consultant does, the real question is: do you need one?
The answer depends on your current website ranking, the goal you want to achieve and your budget. SEO consultant services can be beneficial either way - to get your website ranked higher or maintain its position.
SEO, like many other aspects of marketing, is a full-time job that requires a lot of experience. To do even the basics of SEO takes time and effort and isn’t a once-off job.
If you do not have the time or experience, hire an SEO consultant to take care of it for you.
Scenarios Where SEO Consultants Are Beneficial:
Here are a few scenarios where an SEO consultant might be beneficial:
- You have no idea how to go about improving your website’s SEO.
- You don't have time.
- Your website is not ranking well, or you are struggling to see any real results from your efforts.
- You want to increase traffic and conversions on your website.
- You want to stay ahead of your competitors in search engine rankings.
Finding The Right SEO Consultant For Your Business
Once you've decided that bringing on an SEO consultant is the way to go for your business, it's key to find the right fit.
Here are some tips on what to look for when choosing an SEO consultant:
Experience and Expertise: Look for a consultant with a proven track record and experience.
Knowledge of Latest Trends: SEO is constantly evolving. Make sure the consultant stays up-to-date with industry changes.
Communication and Transparency: A good consultant should be able to clearly communicate their strategies and progress.
Case Studies and Client Testimonials: Ask to see examples of their work and read reviews online.
Collaboration: Find a consultant who is willing to collaborate with your team in order to achieve the best results.
The Benefits Of Hiring An SEO Consultant:
There are many benefits to hiring an SEO consultant, some of which include:
- Increase in rankings.
- More organic traffic that can lead to more leads.
- Better website functionality and user experience.
- An increase in your domain rating (meaning that your website appears more authoritative and trustworthy to search engines).
- Secure and safe due to technical fixes.
- Quality content that is optimised for both search engines and users.
- And many more.
What Can You Expect From SEO Services?
Our SEO services at Starbright can do the following for your website:
Research: It all starts with research. An SEO will perform extensive research on your company and your industry to properly understand your business.
A Website SEO Audit: They will also perform an SEO audit to determine where all the faults lie on your current website and SEO strategy. They will then come up with a plan on how to make improvements.
Keyword Research: Keyword research is a large part of SEO and requires the SEO to think like the consumer. Keywords are the words and phrases that consumers type into a search engine. If you include these keywords in your website, your website should pop up when someone types it into the search engine.
Optimised Content Creation: Content is extremely important for SEO as this is where one inserts keywords in a specific fashion for them to be noticed or “read” by a search engine. SEO content should also convey information in simple terms.
Page Speed Optimisation: It is important for your website to load quickly, as consumers don’t wait around for information to load, but rather go looking for it somewhere else.
Link Building: The art of link building requires connections and the knowledge of what quality link building would consist of. SEOs will be able to reach out to other well-regarded websites to feature a link to your site which will provide your website with a lot of credibility.
Monitoring and Reporting: Through monitoring and reporting, SEOs are able to determine if their strategies are working or need to be adjusted. They use analytics tools to track website traffic, keyword rankings, and other important metrics to measure the success of their SEO efforts.
Contact Us Today!
We have an excellent SEO consultant team ready to help your website climb the ranks on search engines!
Contact us today, and let's come up with a personalised plan to improve your website's SEO.