How AdWords can boost your holiday business

Google AdWords

‘Tis the season to be shopping. With bonuses being paid out and the general festive cheer creeping into the day-to-day grind has consumers ready to spend their hard-earned cash on gifts and other indulgences. But this is nothing new for savvy business owners who often capitalise on the season by placing ads in traditional advertising channels.

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Tracking everything you do in Digital Marketing is a non-negotiable

Marketing has always been an integral part of business success, however, tracking and measuring the success of a specific campaign or platform is extremely difficult.  Even in the digital age, it is hard to track the exact influence of every advert. Yes, you can see conversions in analytics and AdWords and even Facebook ads, but how do you draw a line between a specific advert to a specific deal or lead?

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Understanding your next Google AdWords Report

Understanding your next Google AdWords Report This article doesn’t aim to explain all Google AdWords and report statistics, but it will help you understand what is going on in the next report your online marketer sends you. Most reports are sent, and should be sent, with a comparison of one period with another. A good measure is comparing one month to the next, but this will by no means paint the whole picture. With this in mind, let’s begin.

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