How To Keep Customers Happy Using Content Marketing

improve customer relationships through content marketing

Customer-Centric Content Strategy Content marketing is a vital part of digital marketing.  These days, many marketers are failing to get content marketing right; this is because their focus is not on understanding the customer’s desires when creating their marketing strategies.

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Why Pinterest is Important for Digital Marketing

why pinterest is important for digital marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms, Pinterest can be used personally or for your business. If you’re confused as to why a platform such as Pinterest would be beneficial for your business, see the following reasons:

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The Importance of PoPI Compliance

complying with popi act

The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy. It enables businesses to regulate how information is organised, stored, secured and discarded. As a crucial component of businesses, the PoPI Act should be implemented to keep information safe.

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