Why Pinterest is Important for Digital Marketing

why pinterest is important for digital marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms, Pinterest can be used personally or for your business. If you’re confused as to why a platform such as Pinterest would be beneficial for your business, see the following reasons:

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The Importance of PoPI Compliance

complying with popi act

The Protection of Personal Information (PoPI) Act, signed into law in 2013, aims to protect personal information, falling into the broader Constitutional right to privacy. It enables businesses to regulate how information is organised, stored, secured and discarded. As a crucial component of businesses, the PoPI Act should be implemented to keep information safe.

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Why you must keep Your Brand Consistent on Social media

why keeping your brand consistent on social media is important

Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but some businesses are still having a hard-time leveraging social media platforms to build their brand. In order to achieve goals on social media, it is important for a business to maintain a consistent brand voice and presence because that is ultimately how the brand is perceived by your customers. Here are three easy ways that you can establish consistency across all digital platforms:

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