Why you must keep Your Brand Consistent on Social media

Most businesses understand that having a strong social media presence plays an important role in the success of their marketing efforts, but some businesses are still having a hard-time leveraging social media platforms to build their brand. In order to achieve goals on social media, it is important for a business to maintain a consistent brand voice and presence because that is ultimately how the brand is perceived by your customers. Here are three easy ways that you can establish consistency across all digital platforms:

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UX what? – An interview with Marli Ritter.

We’ve recently decided to start focusing usability improvements based on a proper User Experience (or best known as UX) audit. This audit was conducted by Marli Ritter, who I came to know many years back while we were working for the same company. Even though Marli was a Graphic Designer when we first met, she’s now a professional UX Architect in Cape Town, South Africa. WS: As a UX architect, how would you define UX?

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How Copywriting and Project Management are One in the Same: Our Three Main Responsibilities

  To be a successful copywriter, you must attain the same skillset as a project manager. Project managers handle projects from start to finish, making sure that they are available to step in, guide and, to a great degree, control every step of the   way.  Here are the three main roles of a copywriter that can be accomplished with the knowledge and skills of a project manager:  

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