Chatbots Are Changing the South African Marketing Environment

chatbots, chatbots south africa

Although most of us have now interacted with a chatbot at least once, most people in South Africa don’t even know that they have engaged with a chatbot. Facebook and WhatsApp are commonplace on most South African owned smartphones, and chatbots can start a conversation with a single notification. Did we mention the 80-90% open rates when people do receive that chatbot notification? That’s a mighty impressive result!  

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3 Ways in Which Digital Marketing in South Africa Differs From the Rest of the World

Digital Marketing South Africa

With South Africa’s economy spreading to a global scale with the digital age we have seen a surge in the demand for creative practitioners working within this digital sphere. It has opened South Africa up to the global market in an entirely new way. We are also able to use various platforms in order to better understand where businesses and people in South Africa intertwine. With the growing mobile trend on the rise, the demand for digital marketing has been huge. This article will discuss how South Africa differs from the rest of the world when it comes to digital marketing.

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The Different Types of Content You Need from a Professional Copywriter

copywriting services

A professional copywriter can offer businesses across various industries with the content they need to perform various functions, such as marketing, education or entertainment. In order to create content that will work correctly for these various functions, businesses should ensure that they get the services of a professional copywriter. A professional copywriter will ensure that:

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