How to Exploit the Principles of Influencer Marketing

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To clarify, influencer marketing is when a brand partners with a social media influencer – someone with a large social media following – to promote the products and services offered by that brand; these influencers are essentially celebrity endorsers but the marketing message is employed with a bit more tact, authenticity and finesse, and these campaigns are the fruits of particularly opportunistic marketers.

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Keep Tabs On Social Media Trends

social media management company, starbright solutions, seo services

Fellow social media management companies or businesses managing their own social media pages, listen up! Change is a guaranteed constant when it comes to social media and the only way you can truly optimise your marketing strategy is if you are always ready to adapt it.

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Everything you need to know about paid advertising on LinkedIn

social media training pretoria, social media workshops, online marketing agency

One of the questions we get asked the most in our social media workshops is “what is the difference between advertising on Facebook and LinkedIn”. The purpose of this article is to shed some light on LinkedIn paid advertising – something most people know very little about.

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