Eugene vs Steve: What Social Media Managers Can Learn From These Two Campaigns.

Creating a fictitious character to enhance your brand, carry your message and provide your audience with something or someone they can relate to is an exciting and creative way to get your message across. But what happens when we lose sight of how people view our brand or company? This was exactly what happened to First National Bank. How does a company change their positive marketing approach from “How can we help you” to “Don’t be a Steve” or “does [Beep] Bank offer you all of this?” I believe that these campaigns will do more harm than good in the long-term.

Read more

11 Important Questions To Ask Yourself Before Starting Social Media Marketing

Understanding people’s social media behaviour is one of the most important things you need to consider before starting a Social Media campaign for your company. People use different platforms for different reasons and you need to know why, when and how your target market is behaving on different social media platforms. Here are a few key questions you need to ask yourself before running a Social Media campaign:

Read more

New Facebook Updates And What You Need to Know About Them

There are few things as exciting (or frustrating) as opening Facebook in the morning and finding that things look a little different. The fun starts when you have to try to figure out what exactly these changes mean, and how they will affect your Facebook marketing. For the Average-Joe the new Facebook updates may not mean much, but for businesses, there are a few things you may want to take note of when it comes to marketing on Facebook.

Read more
  • 2 of 4