Translation: more than what people think it is

You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence construction. This normally happens when you’re sleepy, nervous, or hey, maybe even a little bit tipsy. Either way, not being able to express yourself is an annoying feeling.

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Build Online Credibility by Being Authentic

In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content talks with people’. You, however, are not convinced. Building an online community around your brand or company sounds cute, but there’s no way that online content can make a real difference to your customer base… or can it?

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Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

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