Build Online Credibility by Being Authentic

In attempts to grow your business online, you must have heard about the importance of having good online content. You’ve probably even come across phrases like ‘content is king’ or ‘marketing talks to people; content talks with people’. You, however, are not convinced. Building an online community around your brand or company sounds cute, but there’s no way that online content can make a real difference to your customer base… or can it?

Read more

Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

Read more

6 Things No-one told you about Working as a Copywriter

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple. 1. Your general knowledge will get you far Be observant, take everything in. Everything; every bit of information you know and are interested in will help with brainstorming and writing.

Read more
  • 2 of 4