Should I Outsource a Website Copywriter?

Content writing for digital is very different from regular writing; there’s a reason there’s a professional copywriting need and importance thereof. You might be having conversations with your team along the lines of “why do we need a professional copywriter if we can do it ourselves?”. There are a few factors to keep in mind if you really want your content to work for you, and a few reasons to hire a copywriter too.

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The Importance of Website Content

The world of content has been growing since Gutenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular that it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries.

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3 Ways in Which Digital Marketing in South Africa Differs From the Rest of the World

Digital Marketing South Africa

With South Africa’s economy spreading to a global scale with the digital age we have seen a surge in the demand for creative practitioners working within this digital sphere. It has opened South Africa up to the global market in an entirely new way. We are also able to use various platforms in order to better understand where businesses and people in South Africa intertwine. With the growing mobile trend on the rise, the demand for digital marketing has been huge. This article will discuss how South Africa differs from the rest of the world when it comes to digital marketing.

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