The Importance of Hiring a Copywriter: Top 5 Essential Reasons

As any business owner knows, having a responsive and well-written website can mean the difference between bringing in business and sinking your ship – depending greatly on how credible you look. However, you may not be aware of some technical aspects needing implementation for creating a website worth reading, in which case you strongly need to consider hiring a professional Copywriter for these following reasons:

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General Copywriting Misnomers and What We Really Do

 The first time I realised that people have a misconception about copywriting was when I told my friend about my new job. Confusion seeped across his face: “Oh, I always thought you liked languages, I never knew you were into law”.  I quickly took on the same look of confusion, so much so that we just stared at each other in awkward silence. “Law, you do like copyrights, right?”
“What? No, I write.”
“Write? What do you write? Like scripts and stuff?”
Needless to say, I gave my first breakdown on the responsibilities of a copywriter that day.

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Translation: more than what people think it is

You know that horrible feeling when you have a string of thoughts to share, but the words stop at the tip of your tongue? Your mind is racing with little details but your lips are stuck on ‘ums’ and zany sentence construction. This normally happens when you’re sleepy, nervous, or hey, maybe even a little bit tipsy. Either way, not being able to express yourself is an annoying feeling.

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