Keeping a journal: from child’s play to expert

I’m a writer. As a writer you are told that to journal is the perfect way to put your feelings into words. I don’t doubt this at all! But what I also know is this: I have spent too much money on cutesy notebooks only to fill two pages and then abandon them along with the other rejected, hipster stationery. It’s not that I fail to put things into words, it’s the fact that I would rather use my language skills to communicate with others instead of keeping my thoughts and ideas a secret.

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Copywriters: proud and passionate

For some obscure reason, people think that writing is the Arts’ equivalent of third-grade maths. Famous German novelist and Nobel Prize winner Thomas Mann once said: “a writer is someone for whom writing is more difficult than it is for others.” This is probably the most accurate quote I have ever heard.

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Is Google Advertising the best digital marketing strategy?

Before we start answering whether or not Google AdWords advertising is the best digital marketing strategy a business needs; let’s look at what Google Advertising is. Many business owners are familiar with Google Search Advertising, where they can bid on specific keywords and have their business’ ads appear:

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