The Evolution of the Reader: Adapting your Writing Style for the Web Reader

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries; without much trouble, one could read a book with prolonged attention.

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Keeping a journal: from child’s play to expert

I’m a writer. As a writer you are told that to journal is the perfect way to put your feelings into words. I don’t doubt this at all! But what I also know is this: I have spent too much money on cutesy notebooks only to fill two pages and then abandon them along with the other rejected, hipster stationery. It’s not that I fail to put things into words, it’s the fact that I would rather use my language skills to communicate with others instead of keeping my thoughts and ideas a secret.

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Copywriters: proud and passionate

For some obscure reason, people think that writing is the Arts’ equivalent of third-grade maths. Famous German novelist and Nobel Prize winner Thomas Mann once said: “a writer is someone for whom writing is more difficult than it is for others.” This is probably the most accurate quote I have ever heard.

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