Hummingbird – Google’s Way of Keeping SEO Marketers on Their Toes.

Google’s very popular Hummingbird update is a hot topic in marketing circles right now. As a content manager, I find myself constantly trying to decipher the technical rules and algorithms that Google keeps changing; always looking for a steady, organised system of managing my clients’ content. After a couple of years of trying to understand the technicalities of the WWW, I’ve learned that marketing is no walk in the park.

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6 Things No-one told you about Working as a Copywriter

Anyone who has a basic grasp of English thinks “yeah, I can do that.” However, as any copywriter will tell you, it’s not that simple. 1. Your general knowledge will get you far Be observant, take everything in. Everything; every bit of information you know and are interested in will help with brainstorming and writing.

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The Evolution of the Reader: Adapting your Writing Style for the Web Reader

The world of content has been growing since Guttenberg introduced the printing press in the 1440’s. In the 18th century, reading had become so popular it worried the public, saying the youth had gone mad with “reading fever” and “reading addiction.” People have been reading and writing for centuries; without much trouble, one could read a book with prolonged attention.

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