How Small Businesses Can Compete on Google Using SEO

There are 1.75 billion websites out there and all of them are trying to get Google’s attention. This can often deter many small business owners from search engine optimisation (SEO) activities, because competing seems impossible. Fortunately, Google doesn’t just look at the size of your website or business. The search engine has evolved to take the user’s needs into consideration and aims to provide the best search experience by providing relevant results.

Read more

Chatbots Are Changing the South African Marketing Environment

chatbots, chatbots south africa

Although most of us have now interacted with a chatbot at least once, most people in South Africa don’t even know that they have engaged with a chatbot. Facebook and WhatsApp are commonplace on most South African owned smartphones, and chatbots can start a conversation with a single notification. Did we mention the 80-90% open rates when people do receive that chatbot notification? That’s a mighty impressive result!  

Read more

3 Ways in Which Digital Marketing in South Africa Differs From the Rest of the World

Digital Marketing South Africa

With South Africa’s economy spreading to a global scale with the digital age we have seen a surge in the demand for creative practitioners working within this digital sphere. It has opened South Africa up to the global market in an entirely new way. We are also able to use various platforms in order to better understand where businesses and people in South Africa intertwine. With the growing mobile trend on the rise, the demand for digital marketing has been huge. This article will discuss how South Africa differs from the rest of the world when it comes to digital marketing.

Read more
  •  
  • 1 of 12