Client Name:
Tutor Doctor, a leading tutoring service franchise in South Africa
Service:
Search Engine Optimisation
Background Of The Client
Tutor Doctor is a leading tutoring service franchise in South Africa. They’ve partnered with us on a monthly SEO service package, enabling us to consistently improve their search rankings and address website issues.
The Challenge
The website’s heading structure (H1-H6 hierarchy) was scrambled, leading to inefficiencies in SEO performance.
Our Solution
We implemented a targeted strategy to optimise their website’s heading structure.
Here’s what we did:
- Restructured H1 tags to be the most important and placed them at the top of each page.
- Organised H2-H3 headings logically in descending order where applicable.
- Ensured the headings matched user search intent to improve relevance and ranking potential.
The Results
These changes brought measurable results:
- Total users increased to 2,187 (+24.29%).
- 2,066 new users joined.
- 432 returning users engaged with the site.
- Average time spent on page rose to 1 minute and 40 seconds.
Look at our results in the image below.
Fact-checked by: Jean Storm, Head of SEO
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