Why You Absolutely Need A Professional Website
You might believe that your business won’t really benefit from having a website or that a website is not within your budget.
Maybe you think that because you don’t sit in front of a computer all day, your potential customers don’t either. These are misconceptions.
Here are 7 reasons why your company absolutely needs a professional website.
Your own website will promote your business 24 hours a day, 7 days a week to the whole world. Anyone can find detailed information about your products and services anytime.
It can be easily updated, keeping your information accurate and fresh.
Nothing else offers this functionality.
Create your own super employee
Your website is like your super employee out there in the field marketing your company. It’s a good-looking, well-dressed and trustworthy member of your company that clients and potential clients love to interact with.
A website provides the opportunity to pass out your card to thousands of people. Your internet presence exposes you to a great number of potential clients, whether you want it to be locally nationwide or worldwide.
It’s an adaptable Marketing Tool
It is a marketing tool that you can use again and again. It can develop and grow with your company, and adapt as technology progresses.
Advertise at a fraction of the traditional costs
Compare the cost of a small ad in a magazine or newspaper (which is only available for a limited time) with the cost of having a website, which is available forever. Your website lets you present your business, your expertise and your services to your customers using articles, images and interactive elements like forms or quizzes…. You get to engage your client in your marketing strategy and adapt your advertisements based on your clients’ reactions.
Build credibility and trust with potential clients.
Potential clients don’t know you. They don’t know what you are going to do. But they know, thanks to your website, that you come across as reputable, credible, professional, and trustworthy.
Websites offer an ideal platform to showcase your qualifications, accreditations, previous work and accomplishments to potential clients. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business credible.
A well-designed website can help convey a professional image of your company.
And this brings me to point 6: Looking Legit
A professional website is a great way of instilling confidence in your potential clients. Not only do you get a personal domain name that you can use on your print materials, you’ll also get to replace that gmail.com or yahoo.com email address with your own business’s domain name for added branding and credibility.
Getting valuable customer feedback (and improving your customer service)
Unlike most forms of advertising or promotional material, the web is not a one-way street. Your website can allow for quick feedback from customers and enables you to test your marketing functions. By using –for example- online surveys, you can gather valuable info about who your customers are, where they are and what they actually want. So again, you get to engage your client in your marketing strategy – you get to give your client what they want.
We are the information generation! Loads of web users are out there looking for your expertise, service or product right now. Show them that you are part of this integrated, interactive, engaging, information sharing community.
And remember: there is a good chance that your competition already has a website!!