Why Pinterest is Important for Digital Marketing

why pinterest is important for digital marketing

Pinterest is an online visual search engine that was launched in 2010. Pinterest allows users to discover, collect and share their favourite pictures based on their interests. Like other social media platforms, Pinterest can be used personally or for your business.

If you’re confused as to why a platform such as Pinterest would be beneficial for your business, see the following reasons:

Brand Awareness

When using a personalised Pinterest business page, you can showcase your brand’s personality and values to current and potential customers. When you are an active and engaging business on Pinterest, you increase the exposure of your brand which leads to more users becoming aware of your brand and what it stands for.

Increases Website Traffic

The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.  For this reason, Pinterest effectively increases traffic to your website.

Also read: How to create the right type of post for each social media platform

Grows Audience

When a company uses Pinterest frequently it is likely that their pins will gain popularity as it is pinned to different boards. As people share your pins around the globe, your brand gets exposed to potential clients.

Increases Search Rankings

Pinterest, like Google, works with keywords – in fact keywords are the most important part of Pinterest. When the correct keywords are used, Pinterest can increase your search rankings on Google as well as on Pinterest itself.

To form a successful marketing campaign for your business, have a look at our digital marketing options – creating unique strategies to suit your specific needs.