“Local is lekker,” one can’t really argue with that. Despite the digital shift, people are still very much drawn to businesses around them geographically, both for convenience and to instill a sense of community by supporting local businesses. It makes more sense to use the businesses within proximity to your home to establish a basis of services in which you trust that are easy to reach quickly.
What is Local SEO?
The purpose of local SEO is to make businesses easy to find online for local customers as it is based in proximity within a geographic area. This differs from organic SEO in its intent. Google recognises search queries geared for those searching for local results. These include (but are not limited to) phrases like:
- “Near me”
- “Close by”
- “In my area”
- “In Pretoria”
These local searches make it quick and easy for customers to find services that can help them, often directly searched for from a smartphone. For example, if a pipe bursts in your home you are not going to spend two hours browsing through plumbers, you are going to call a plumber with good reviews who is close by in order to assist quickly. This is why local SEO is critical for all businesses.
Why Local SEO Matters for Your Business
The main reason local SEO is imperative for your business is the fact that in 2019 63.4% of all internet browsing happens form a mobile device (cell phone, tablet, etc.). Mobile devices have GPS capabilities that Google uses to suggest businesses and services close to the searcher. With 46% of all the searches done in Google’s search engine, you cannot afford to be left behind by ignoring your local SEO. Local SEO makes up almost half of searches so tapping into this market could be the key to tapping into your business’ potential success.
Local searches deliver quality leads that are likely to convert at a fraction of the price than with more traditional methods of advertising, like flyers.
SEO Tips for Local Business
Here are some Local SEO tips to get you started:
Your NAP Must Be Consistent
Your Name, Address and Phone Number need to remain the same to ensure your business is easy to find and people don’t struggle to get a hold of you. Make sure your listing is consistent and clear, half the battle is won with this lack of deviation, which helps avoid unnecessary confusion.
Gear Your SEO to Benefit Your Local SEO
The most important aspects of local SEO are distance, relevance and prominence.
Distance – If this is not specified in a search term it is up to Google’s location-based algorithm to locate you and the nearest business that matches your search term.
Relevance – Here, you can ensure your businesses listing is detailed and complete to be sure you pop up in any relevant searches.
Prominence – Your overall SEO will directly influence this, so be sure to stay on top of your game when it comes to all things SEO, local or otherwise. Positive reviews are a great way to keep the top spot for delivering stellar service and is always the most important factor for your business’ success.
If you want to put your business on the map in every sense contact us at Starbright for everything in the world of digital marketing from top SEO services to Custom Web Application Development. Go ahead, Google us, we’re close by and ready to help.