In today’s digital age, there comes a time when every business with an existing website should re-evaluate the current appeal and efficiency of their online presence. For online success, it is imperative to have a flawlessly, modern and responsive website. If done correctly, through a professional web development agency, your website can generate a massive amount of leads and become your always-on-duty salesperson.
The following are reasons to revamp your website, and will assist you in determining whether it’s time for your website to follow the latest trends, match-up to competitors, and transform into a flawless online masterpiece.
It’s so 2008
If your website was designed a few years back, it will definitely be noticeable by your page visitors. The design could be outdated, it could have no/limited social media integration, it could have a lack of multimedia flavour, or it could simply hold zero appeal to your target market. Another point to consider is that your visitors will be comparing your website with competitors, the common perception will then be that the better looking website will offer better service. An aesthetically outdated website is certainly not appealing, and definitely won’t stand out from your modern competitors.
It Has a Complicated Navigation System
Your website navigation is one of the core elements of your website and a complex menu will confuse your online visitors. Internet users are searching for an easy-to-use website which can take them to what they are looking for without having to navigate through a confusing conglomeration of tabs, links, and pages. A professional web development agency will work with you to develop a user-friendly sitemap for simplified navigation, this will contribute to an increased conversion rate.
It Does Not Provide Seamless Functionality on All Devices
Your website may look great on a standard PC, but does it display and function correctly on mobiles and tablet devices? Websites that were designed a few years back often did not take multiple devices into consideration in the web development process. Many websites are still not optimised for multi-device usage, which is an extremely important feature in today’s mobile environment. If your website is not responsive your bounce rate will be sky high which means that your audience will leave your website the moment they see it’s not mobile friendly.
It Does Not Reflect All your Latest Service or Product Offerings
Your website may be outdated content-wise as well. Having a website that does not correctly correspond to all your latest service and product offerings can be detrimental to your business. A web development agency will be able to assist you by adding relevant information, while simultaneously simplifying the current content. Your search engine rankings can also be amplified during this process through the usage of strategic SEO keywords.
Although many of us understand the importance of a modern, effective website, not all of us understand how to start the redesign process, nor do we have the time to research what the latest design and ranking trends are. A website revamp is a highly intensive task, but the prospects of having a new online presence with ultra-efficient functionality is not to be missed out on, and, by enlisting the help of an expert web marketing company, the task can be simple and seamless.
Looking for a Web Development Company in Pretoria?
If you’re looking for a web development company in Pretoria to help you revamp your website, transform it into a modern online superstar, and improve conversion rate, contact Starbright today. Our specialty is transforming your website into a masterpiece fit for the modern digital world.