Using Social Media to Build Your Brand
There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It runs hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.
The value of social media marketing is that it is a crucial part of any digital marketing company’s strategy to successfully generate exposure for clients’ brands and to engage with the public. It is also a standalone means of generating brand awareness, lead generation, educational campaigns, client communication, social listening, and more.
How A Social Media Management Company Builds Brands
Curating and Creating Content
This is not to say simply uploading anything to your page is enough to have an impact on the way customers perceive your business. Content creation and curation needs to be done tactfully in order to:
- catch the eye,
- encourage engagement, and
- stay true to the brand identity of the company.
Consistency is key in both the frequency and nature of the posts on social media platforms.
Either under- or oversharing can be detrimental, so a well thought out content plan (approved by the client) is always the best plan of action.
It Develops Your SEO (Search Engine Optimisation) Through Brand Recognition
Using SEO successfully ensures a higher ranking on search engines. Social media can help to make this as successful as possible through content sharing and building a brand’s strength. By linking back to your website from your Social Media pages, and growing your following, you are sending signals to Google that you are a trustworthy brand.
If you’re creating exceptional content, sharing and boosting it on Social Media can also help generate links pointing back to your site which could lead a to better domain authority.
Gain Insights into Your Target Market
Social media management companies gain insights into the needs and desires of their target audience. They do this by building a relationship with the audience through social media platforms, which is why being responsive is crucial.
We can help you take your brand to the next level. We also offer social media training in Pretoria. Our social media training will equip you with the skills you need to effectively run your own social media business page(s). Feel free to contact us for more information.