There is more to social media than cat memes and selfies; it is also a powerful marketing tool. It may not bring in as many leads as AdWords, but it does run hand in hand with SEO (Search Engine Optimisation) in creating a brand that is recognised and trusted.
The value of social media marketing is that it is a crucial part of any digital marketing company’s strategy for successfully generating exposure for clients’ brands and engaging with the public. It is also a standalone means of generating brand awareness, lead generation, educational campaigns, client communication, social listening etc.
How a Social Media Management Company Builds Brands
Curating and Creating Content
This is not to say simply uploading anything to your page is enough to have an impact on the way customers perceive your business. Content creation and curation needs to be done tactfully in order to catch the eye, encourage engagement and stay true to the brand identity of the company in question.
Consistency in this aspect is key in both the frequency and nature of the posts on social media platforms. Either under- or oversharing can be detrimental, so a well thought out content plan (approved by the client) is always the best plan of action. This is best done through posts that add value by answering a question or provided information to followers. You can’t get away with only posting memes and posts with little substance if you want to reinforce the brand in the mind of the consumer.
Develop Your SEO (Search Engine Optimisation)
When a digital marketing company makes use of SEO successfully for a client they will rank higher on search engines. Social media can help to make this as successful as possible through content sharing and link building by encouraging external inbound links. You can even go back and optimise old posts for searches by giving them a strong anchor and title.
With a strong social media presence the influence of social sharing can act as an indication to Google that you are a valid brand and this can positively affect your domain authority. By validating your brand through content and veritable external sources you can rank higher and be easily seen on Google as well as be more visible social media platforms.
Gain Insights into Your Target Market
Social media management companies gain insights into the needs and desires of their target audience. They do this by building a relationship with the audience through social media platforms, which is why being responsive is crucial to social media influencing the success of your brand.
Starbright is a digital marketing company based in Pretoria that can help you take your brand to the next level. Starbright has a number of social media specialists ready to boost your company on social media. Alternatively, Starbright offers social media training from our offices in Pretoria. Our social media training will equip you with the skills you need to effectively run your own social media business page(s). Feel free to contact us for more information.