The Ultimate Digital Marketing Checklist for Small Businesses

As a small business owner, it is vital that you have an online presence, and some sort of digital marketing strategy for your business. Many businesses in South Africa are falling behind when it comes to digital marketing, and with our current economic state, they cannot afford to do so.

To help you get the ball rolling, we have put together a list of everything you will need to get started with marketing your small business.

What you’ll need to get started with digital marketing for your business:

  • A website: you don’t need a multi-page or e-commerce website; a one-page landing page is enough to get started as a small business.
  • A professional email address: emails from a Gmail account are acceptable, but an email from a professional business account seems more trustworthy for potential customers.
  • A decent logo and corporate identity: a picture is worth a thousand words and so is the way you present your business. Get a professional graphic designer to help you with the look and feel of your business.
  • A means of driving traffic to your website: this could be any form of digital marketing including Google Ads, business directories, social media, emails or even WhatsApp messages. 
  • Social media presence: as a small business, social media is your friend! Social media allows you to grow awareness around your business and offers cost-effective advertising.
  • A Google My Business listing: having a Google Business Listing will allow people to find your business, as well as your address, contact details, photos and more when searching on Google (and you don’t need a website for this).

The above list may seem daunting, especially if you are new to the marketing scene, but don’t fear… you won’t have to do it alone! There are a number of digital marketing agencies in South Africa that will be able to assist you with setting up and managing your digital marketing. Some South African agencies even offer training in social media, email marketing, Google ads, and more to allow you to take control of your own online presence.

Starbright is a digital marketing agency in South Africa that offers a wide range of digital marketing packages for all businesses, big or small. Contact us today to find out how we can help you grow your business.