Conquering the world of social media marketing can be strenuous. You always have to be on the top of your game, as a social media manager– I can vouch for that! A typical day in the life of a social media manager consists of to-do lists, meeting with clients and more to-do lists. Therefore, in order for us to be productive (and stay sane), we need to make use of the tools at our disposal.
At Starbright IT Solutions we make use of a few effective tools that help us deliver the best digital marketing services to our clients. Here is a list of our favorites and why we use them:
When we need to be creative: Fotor
Although most of our social media designs are professionally created by our graphic designer, we sometimes need a quick and simple design for a social media post and that’s when we turn to Fotor! Fotor is a user-friendly online editing program that gives you access to thousands of templates that you can easily rearrange for the perfect designs in an instant!
When we need to save time: HootSuite
We work with many clients and all of them have content that needs to go out onto their social media platforms. We simply cannot post all the updates every day as it would take up our entire day, so instead, we use a scheduling tool. HootSuite is one of the scheduling tools that we use, mainly because you have a free plan and the option to pay when your business starts to grow. This tool can help you schedule your updates for the week or even a month ahead of the time, hassle free!
When we need to report: Facebook Insights
Facebook Insights is available to anyone who has access to a business page on Facebook. The page insights allow you to learn more about your audience and the performance of your posts. This helps us see whether our strategy for the client is working and where we can make improvements to help the client get the best results for their business objective.
There you have it! Amazing tools that you can utilize to streamline all your social media marketing tasks. If you don’t have the time to learn how to use these tools now, you can contact us for assistance with your social media marketing!