New Year, New Brand?

As we welcome the New Year, many individuals and businesses seek to reinvent themselves. This may come in the form of resolutions which pursue the transformation of different elements and aspects, such as appearance, service offerings, voice and tone, or even reinventing an entire brand.

Before you jump on the “New Year, New You” bandwagon, we have decided to guide you through the decision, starting from when you should consider rebranding, to the advantages, and straight through to simple strategies you can add to fortify your existing brand, and conquer your business resolutions.

Why Do Businesses Rebrand?

There are a few reasons as to why businesses decide to embark on the journey of rebranding, these include:

  • The need to bury an old look or reputation
  • The desire to appeal to a different demographic
  • The need to showcase your evolved mission and services
  • The desire to help your brand remain relevant for today’s market.

By rebranding, you can solve one or more of the above-mentioned issues, while amplifying your name to consumers by reinventing yourself and remaining relevant in today’s market.

When to Consider Rebranding

If your business seems to be lagging behind the image of your competitors, or you feel that it no longer appeals to perspective clients, you may want to consider rebranding. The rebranding process begins with restructuring appearance, as well as voice. By making use of a range of services, such as graphic design, copywriting, and website development, your brand will be able to transform into the force that you want it to be. Rebranding is a lot of work, so it is best to consult and collaborate with a digital marketing company in order to ensure that all basis are covered, this can include the creation of a new website and new social media pages to represent your new look.

Don’t Need to Rebrand? Add These Instead…

If your business does not require a total rebranding, there are still some transformation and improvement strategies that can help your business grow in the new year. Your website may need to be optimised, and the user flow may need improvement, you may also want to look at breathing life into your social media pages which may have gone stale and lacks fresh content. Marketing services such as copywriting, social media management, and SEO will assist your existing identity to grow and reach new customers.

At Starbright, we have a range of specialists available to help you conquer your business’ resolutions and reach new heights. Contact us to hit the ground running in 2019, and take advantage of our expert services to strategize your brand’s identity and reach.

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